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Rise of the pseudo-sponsors: A history of ambush marketing - Notes & Insights - SportsPro Media: http://t.co/ySW4iCZs
July 27, 2012
Publicité
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Following the fallout surrounding Bavaria Beer's attempts to spring an ambush marketing campaign on this years 2010 Fifa World Cup in South Africa, SportsPro looks back at the relatively short history of the underhand practice. Ambush marketing has polarised opinion over the 25 years of its existence.