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P&G, Walmart, Coke And 30 Other Huge Advertisers Just Humiliated Microsoft http://t.co/XH6W8XFe via @BI_Advertising
October 06, 2012
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P&G, Walmart, Coke And 30 Other Huge Advertisers Just Humiliated Microsoft
The chief marketing officers of Procter & Gamble, Walmart, , , , Unilever, General Electric, , , and 30 other companies signed a letter to Microsoft CEO Steve Ballmer, complaining about the "do not track" (DNT) function planned for 10. IE10 will launch with a default DNT position, preventing consumers from being targeted by advertisers.