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Apple's Biggest Marketing Secret Was Revealed In Federal Court http://t.co/mmr026aW via @BI_Advertising
August 09, 2012
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Apple's Biggest Marketing Secret Was Revealed In Federal Court
no longer actually needs to do ANY advertising when it launches new products, marketing chief testified Friday in the Apple v. patent trial in a San Jose, Calif., federal court. Instead, the company relies on these two strategies: Rely on the media to create buzz for its products through positive reviews.